Free Shop



SUPERFLEX started the Free Shop project in Bremen in 2003. Since then, Free Shops have been realised in Japan, Mexico, Poland, Denmark, Norway and the USA. It can in principle be carried out in any shop (from a greengrocer’s through to a pharmacy or a snack bar). When they go to the cash desk, customers are given a receipt totalling 0, i.e. they don’t have to pay for their purchases. There are no signs in the shops themselves announcing that goods or services are “free of charge”; only when you come to pay does it become clear that this is no ordinary purchase and that the conventional logic of purchase – goods for money – has been turned on its head.

The Free Shop Contract
Free Shop is based on an agreement made between SUPERFLEX and each shop owner: the Free Shop Contract. This explains the concept and the rules. The shopkeeper can establish an upper limit of free goods and/or the estimated amount. This is not openly advertised in the shop, just as SUPERFLEX’s initiative is not widely reported.

Goods for money?
Free Shop disrupts the internalised automatism of buying and selling goods or services for money. Ultimately, the banknote has a value because a social consensus and legal basis have been established around it. SUPERFLEX’s works not only raise questions about internalised forms of commercial transaction, but also examine the responsibility of the individual, whether one chooses to exploit opportunities to enrich oneself or instead share the chance with as many other people as possible.

Free Shop in Graz
In September 2018 Free Shop will take place in the Lend and Gries district. The names of the participating shops will be announced only after the end of the project.

> Learn more about SUPERFLEX


Kunsthaus Graz

Lendkai 1
8020 Graz, Österreich
T +43-316/8017-9200


Opening Hours
10. April 2021 to 31. October 2021 Mon-Sun, public holidays 10am - 6pm
01. November 2021 to 31. December 2021 Tue-Sun, public holidays 10am - 6pm

08.04.2021, 10 am - 6 pm: the Needle is not accessible for visitors.

Guided Tours
Please visit our calendar.
Guided tours on advance notice

Tue-Sun 10am-6pm: Drinks and Snacks TO GO
T: +43-316/714 957


24th May 2021
1st November 2021

24th/25th December 2021