Free Shop



SUPERFLEX started the Free Shop project in Bremen in 2003. Since then, Free Shops have been realised in Japan, Mexico, Poland, Denmark, Norway and the USA. It can in principle be carried out in any shop (from a greengrocer’s through to a pharmacy or a snack bar). When they go to the cash desk, customers are given a receipt totalling 0, i.e. they don’t have to pay for their purchases. There are no signs in the shops themselves announcing that goods or services are “free of charge”; only when you come to pay does it become clear that this is no ordinary purchase and that the conventional logic of purchase – goods for money – has been turned on its head.

The Free Shop Contract
Free Shop is based on an agreement made between SUPERFLEX and each shop owner: the Free Shop Contract. This explains the concept and the rules. The shopkeeper can establish an upper limit of free goods and/or the estimated amount. This is not openly advertised in the shop, just as SUPERFLEX’s initiative is not widely reported.

Goods for money?
Free Shop disrupts the internalised automatism of buying and selling goods or services for money. Ultimately, the banknote has a value because a social consensus and legal basis have been established around it. SUPERFLEX’s works not only raise questions about internalised forms of commercial transaction, but also examine the responsibility of the individual, whether one chooses to exploit opportunities to enrich oneself or instead share the chance with as many other people as possible.

Free Shop in Graz
In September 2018 Free Shop will take place in the Lend and Gries district. The names of the participating shops will be announced only after the end of the project.

> Learn more about SUPERFLEX


Kunsthaus Graz

Lendkai 1
8020 Graz, Österreich
T +43-316/8017-9200


Opening Hours
Tue-Sun, public holidays 10am - 5pm

Guided tours
Sun 2pm (EN), Sat 3:30pm (GER), Sun & public holidays 11am (GER), exceptions may apply. For specific dates, please visit our calendar. Guided tours also on advance notice.

Architecture Tour 
during exhibition free times only; German: Tue–Sat, 11am, 2pm, 3:30pm; Sun, public holidays: 11am, 3:30pm; English: Sun, 2pm or upon request

Mon-Thurs 9am-11pm
Fri-Sat 9am-1am
Sun 9am-8pm
T: +43-316/714 957


13th April
1st June
26th October

24th/25th December