SHOWING STYRIA establishes a new format for the major ‘Regional Exhibition’. The intention is to incorporate the advantages of large-scale regional exhibition formats to date (provincial exhibitions, the ‘Regionalen’) and to expand them both in terms of contents and, vitally, geographical coverage.
As the vehicle of SHOWING STYRIA, the Universalmuseum Joanneum has integrated the History Museum, the Folk Life Museum, the Kunsthaus Graz and a mobile pavilion into the overall project.
It corresponds to the nature and tradition of the Joanneum as the province’s museum to engage with the history, art, culture and nature of Styria, and its society in all its variety and breadth.
The centre of the Joanneum has always been in Graz. Yet from the beginning it had a presence in various forms in Styria’s regions, too. Thus, in the days of Archduke Johann, it brought display exhibitions into the markets and towns, in order to better familiarise the population with the nature and culture of their province. The mobile pavilion adopts this approach again, in a forward-looking way.