If, how and why?

Museums shops between culture and consumption


Workshop in cooperation with the Leopold Museum

Registration is required!

For many visitors, taking a final, leisurely stroll through the shop is a natural part of any museum visit. For museum professionals, however, the topic of the shop is a particularly tricky one: on the one hand, the shop is accepted as a natural service and its importance as probably the last impression on visitors before they go home is recognised. On the other hand, they see every day how challenging it really is to run a profitable shop, especially in museums with fewer visitors. Thinking of the shop as a profit centre often influences the range of products, which then leads, for example, to museum collections being offered as fakes that make for good souvenirs or to products that no longer have any recognizable connection whatsoever with the institution behind them. We would like to take a practical approach to the question of which tasks a museum shop can/should fulfil today and how it can be run and designed in order to 1) be profitable, and 2) act as a service that promotes visitor satisfaction and, at the same time, reflects the grandeur, content and style of the museum.


Conception and design
Christian Waltl Museum Consultant, Klagenfurt (AT) 




Leopold Museum, Vienna (AT)


€ 180, reduced price € 150


Languages of the event
German and English


Registration and info
Museumsakademie Joanneum
T +43 (0) 316/8017-9805, Fax -9808


Please register via e-mail or fax. 

Museumsakademie Joanneum

Sackstraße 16
8010 Graz, Österreich
T +43-664/8017-9537