© Elfie Semotan


Opening: 17. February 2005, 7pm
Curated by: Petra Ellermann-Minda

Venue: Bild- und Tonarchiv am Landesmuseum Joanneum, Neutorgasse 45

About the exhibition:

Elfie Semotan is regarded as a grande dame of Austrian fashion photography. The Image and Sound Archive of Landesmuseum Joanneum are now presenting the first major personal exhibition of the artist.

The exhibition “© Elfie Semotan” rounds off the fashion theme that is dominating Landesmuseum Joanneum from autumn 2004 to spring 2005 and – in addition to the exhibition “Dress Code. Fashion from 1570 to 1960”, carries the theme of the world of fashion into the last two decades of the twentieth century. Image and Sound Archive of Landesmuseum Joanneum are presenting the first major personal exhibition of the artist without claiming to showcase a complete retrospective.


About the artist:

Elfie Semotan has been working as a photographer in the international fashion industry since the seventies, working with various fashion designers, above all Helmut Lang. Her works are published in all big-name fashion journals such as “Vogue”, “Elle”, “Marie Claire”, and the “New Yorker Magazine”. She achieved her great breakthrough at the end of the seventies with her now legendary series of Palmers posters “Trau dich doch”.

With its choice of pictures on show, the exhibition at Landesmuseum Joanneum sets out to demonstrate the correspondence between visual art and photography in the artist’s work: with her medium, photography, Elfie Semotan not only reinterprets important works such as those of Raffael, Matisse and Giorgione; her photographic works also serve the painter Martin Kippenberger as a basis for his drawings and paintings. Semotan’s “Flowers” series is on show together with one of Kippenberger’s pictures in the first room of the



Accompanying the exhibition “© Elfie Semotan” there will also be a catalogue of Austria’s most important contemporary fashion photographer.


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