Marketing & Communications

The Marketing & Communication department is founded on three main pillars: Marketing, Press and Digital Media. These three teams are responsible for the external presentation of the Universalmuseum Joanneum in the sense of an integrated communication and marketing philosophy. The central goal of the department is to ensure strong public presence for the various museum locations, such as to invite and attract members of the public to visit our many varied exhibitions and events. 

Marketing Team


Mag. Astrid Rosmann
Team Lead Marketing


Main areas: media planning, stationary requirements, editorials and media collaborations, strategic development of advertising measures

Mag. Astrid Rosmann

Mag. Elisabeth Weixler
Deputy Team Lead Marketing


Main areas: placements, inner city branding, budget control

Mag. Elisabeth Weixler

Mag. Eva Pessenhofer-Krebs
Marketing Assistant


Main area: monthly programme

Mag. Eva Pessenhofer-Krebs

Bakk. Nina Blum
Marketing Assistant


Main area: monthly programme

Bakk. Nina Blum

Bärbel Hradecky
Marketing Assistant and Digital Media


Main area: invitation tickets, museum magazine, CRM and Programme-Manager

Bärbel Hradecky

Press Team


Mag. Anna Fras, MA, Bakk.
Team Lead Press


Main areas: strategic development, communication with political offices, media management of exhibition projects

Mag. Anna Fras, MA, Bakk.

Mag. Pia Moser, MA
Press Assistant


Marion Kirbis, BA
Intern Press


Marion Kirbis, BA

Digital Media Team


Mag. Anita Brunner-Irujo
Team Lead Digital Media


Main areas: technical and strategic development of all digital media (webseite, blog, social media, online marketing, CRM)

Mag. Anita Brunner-Irujo

Mag. Barbara Ertl-Leitgeb
Digital Media, Editorial Lead


Main area: editorial management of the website, supervisor of web editors

Mag. Barbara Ertl-Leitgeb

Julia Aichholzer
Intern Digital Media


Julia Aichholzer

Universalmuseum Joanneum

Office Address: Mariahilferstraße 2-4
8020 Graz, Österreich
T +43-316/8017-0
welcome@museum-joanneum.at